Sport and business are more directly affiliated than you may have thought, something this post will prove.
As you would anticipate, soccer is the most valuable sports in the world. Not only is it the most profitable, but it's the most frequently played and enjoyed sports by some way. As it is so profitable, it makes so much sense for a company to attempt and get involved with the sports in some way. There are so many business opportunities in football, and probably one of the most common is a sponsorship or partnership. You can have varying levels of sponsorship in sports, varying from huge transactions, to small ones that include a small business and their neighborhood villages club. The decision made by the Telecom Italia board to sponsor the Italian top division has made their telecoms firm more generally well known. This example of a business sponsoring soccer is not a typical one, but it still shows how a couple of fully various entities can actually have a lucrative deal together. The idea of sponsoring is to get your brand name out there and more well known; if you can end up being a house-hold name then your marketing has been a huge success. One of the best ways to get your brand name well known, particularly to a specific demographic, is to sponsor a sports team. As sports, and in specific soccer, is so widely watched, it is one of the more successful means to get your name distributed in a single deal.
As sport is practically solely about the sportsmen and women, a large business opportunity might be to sponsor a private, or have them sign a partnership deal with your brand. This kind of advertising and sponsorship is very prominent for clothing brand names, and in specific sports ones. Countless business articles will outline successful brand deals between a business and sport star. The Uniqlo board would actually have decided to sponsor one of tennis’ greatest stars, and the decision has been a good one. When people then watch the sports, they will associate success with the brand that the sportsperson is sporting and will be more likely to go out and buy their products.
Of the various articles about technology that are out there, not a lot of them will discuss the links between technology and sport, which is unexpected as there are numerous. Whether it be through standard sponsorship, or from applying their technology in the actual matches, you will discover a wide array of sports having deals with tech companies. The gaming sector also has a good association with sports, and the Sony board took that to the next level by sponsoring a football tournament. Some matches require the rights to players names and likewise things such as team badges, but by being closely linked to sporting institutions, they are almost usually granted the rights to these things.